Olúsọjí Oyèwọlé
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Edinburgh --:-- · Off the clock

Photography

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A row of stone cottages above a meadow and river in late summer lightA wooden footbridge over a reedy river, framed by willow treesBlurred green trees and blue sky, made with intentional camera movementPurple and gold reflections in moving waterA tall apple tree heavy with red apples against a deep blue skyA man looking at his phone in a red room beside a desk lampTwo people in red jackets on a viewing platform above a river valleyPink and blue sky at dusk over the sea and distant hillsA woman walking a white dog along a coastal road beside a passing place signA stone castle on a small island, reflected in still water

Reading

  • The MessageTa-Nehisi Coates

Listening

  • how sad, how lovelyA playlist I made
Play on Spotify

Podcasts

  • AcquiredOn The Home Depot episode
  • Talk EasyWith Sam Fragoso

Edinburgh, UK

Content· Psychology· Product

I'm Olu. I came to marketing through psychology, which is a long way of saying I care about what makes people tick.

I think good content is a kindness. It meets people where they are, tells them what they need, and gets out of the way.

Across fintech, publishing, arts and culture, education and the third sector, I start with the same questions: what does this person need to know, and how do I make the next step easy?

Olu outdoors under a blue sky, wearing glasses and a knitted vest, with buttercups in his hair and his white dog in his arms

Currently · Shelter

Marketing Officer at Shelter for Professionals. I help plan and deliver the integrated campaigns, CRM and content strategy that make it easier for people working in housing and homelessness across England to find the training and resources they need.

40,000+

professionals reached every month

8,000+

delegates trained on government-funded programmes

23%

growth in LinkedIn audience since I took over in July 2025

What I do

01Content

Content design and digital campaigns, built around what people need.

02Psychology

An understanding of how people notice, decide and act, used to shape messages they respond to.

03Product

Positioning and storytelling that connect products and services with the people they are for.

A scientist smiling mid-interview in a classroom, from the Women in STEM documentary

Digital campaign · Bradford College

Women in STEM: Stories Paving the Way

Scripted and produced a documentary profiling women working in science, technology, engineering and maths.

Watch on YouTube ↗

Selected work

Previously

  • Bradford College
  • Science Museum Group
  • National Science and Media Museum
  • Evolve Credit
  • Ouida Books